Company Profile

Introduction

Has your company ever needed the experience and capabilities of a dedicated marketing staff? Have you ever wished for someone to help you make the tough decisions about how best to market your products? At Equine Resources International, LLC, (ERI) we can do this and a lot more. We offer a wide range of services, including part-time and full-time marketing and public relations support to enhance your sales and marketing programs. You will receive the kind of prompt, efficient, professional assistance that assures top quality results at an affordable price.

What We Offer

The term "marketing communications" encompasses every element of the marketing mix and embraces all the methods available for communicating with the target audience. We provide a wide variety of marketing communications services. For a total marketing solution, you may choose to request a complete strategic sales and marketing plan that utilizes a range of media resources, including the Internet. We can develop traditional and Web-based sales and marketing programs to meet your specific needs. ERI's experience includes business communications of all types, including ad preparation, press releases, product flyers, brochures, catalogs, dealer point-of-purchase materials, newsletters, banners, CDs, and specialty items. Event management, publishing, product development and market research are also among the competencies we can offer to you. Our in-house experts in these areas are supported by an impressive roster of freelance specialists providing a depth of resources to help produce, develop and implement your projects and programs.

Benefits of Our Services

At ERI, our primary objective is to ensure that we provide reliable, cost effective and professional marketing communications services that clearly match your company's aims and objectives, while providing the best return on your investment. We can complement your staffing capabilities at a reasonable cost and provide needed project specific or ongoing retainer-based services that maximize your sales and marketing dollars. Our diverse programs allow you to reach your target audience, enhance your marketing efforts and increase sales. We also free up your time, allowing you to focus on other important areas of your business.

ERI is a Corporate Member of American Horse Publications (AHP), a non-profit association established in 1970 to promote better understanding and communication within the equine publishing industry. Its over 400 members include equine-related publications, professionals, students and businesses. One of the main benefits of being an AHP member is the ability to use their e-mail Newsgroup, which provides members with timely information about AHP activities or newsworthy items.

ERI sends our clients' press releases to the AHP administrative office, and if approved for submission, from there they go on to the current list of AHP member e-mail addresses. All submissions must contain information about an AHP member and must include information that would be of interest to the general membership. Attached files, such as PDF and images, are not allowed, however members are urged to include contact information on image availability. Members are limited to two press releases per month. For more information, visit www.americanhorsepubs.com.

American Equestrian Trade Association (AETA) is a non-profit organization which provides a strong voice for all stakeholders in the equestrian industry. AETA hosts, among other benefits, two industry trade shows each year in the greater Philadelphia, PA area. It represents both manufacturers and retailers and has served to unite the industry, along with their partners Hopper Expositions, Inc. ERI is an Equestrian Industry Supplier of AETA, and all AETA-member manufacturers and retailers receive a 10% discount on ERI pricing. That includes products such as brochures, sell sheets, advertising, business cards, logos, letterheads, or websites, and on any public relations projects ERI does for them.

Let us show you what we can do for you.

Our broad-based experience in the equine industry and our proven expertise in marketing communications can help your company achieve and surpass your sales and marketing goals.