The Process

The process is simple and direct. You will meet with us for a free, no obligation consultation to assess your business needs and establish immediate objectives, as well as an overall strategy. After this initial meeting you'll receive a price estimate from us. Then we'll create a production schedule and begin working with you on your projects. We do the work. You see the results. Our goal is to create impactful marketing communications tailored to your company, and then deliver more than we promised!

Our approach to working with clients is to combine strategic planning with tactical thinking to create opportunities for you and provide practical solutions to your specific needs. You get the benefit of our expertise in the development of your marketing plan, not simply in the
implementation of it.

We work in partnership with our clients to brainstorm ideas and develop initial concepts, ensuring that any plan is sound and realistic before it is implemented. We then turn those ideas into solutions and convert them into an effective campaign, which we manage until completion.

At ERI, our primary focus lies in developing partnerships. We enjoy working as an extension of your team and our relationship-based approach ensures that we will identify with you, understand your business needs and those of the equine marketplace.

Our approach is consultative.
We offer an impartial view and provide hands-on assistance in:

• Defining your company's marketing communications strategy
• Identifying your target market
• Determining a budget for the program or specific project
• Selecting the right marketing communications mix to reach your target audience
• Developing your actual plan and making it a reality
• Communicating your message powerfully and directly

We believe that rigorous management and measurement techniques are at the heart of every successful marketing campaign. Through periodic evaluation, we continuously fine-tune your programs. Because we are results oriented, we help you ensure that your campaigns are delivered on time and within budget.

Your company is unique. We never forget that.
Every ERI service is designed expressly for you
with one primary goal in mind:
to achieve maximum results.