Services

Whatever level of marketing communications assistance you may require, the professionals at Equine Resources International, LLC (ERI) are ready to help. Call us today for a free, no obligation consultation.

Let us show you what we can do for you.

Strategic Planning

Regardless of the size and scope of your marketing program, strategic planning needs to be done before anything else—and once done, it is never really finished. Our job is to help our clients anticipate the market, the competition and the times.

Marketing

Over the years, marketing within the equine industry has gone from mass, to targeted, to niche, to individualized. We help our clients move with the marketing times when it comes to developing and implementing communications with their customers and prospective customers.

Public Relations

We create awareness and a favorable opinion of your company, product, service or personnel with what we call "image publicity." We are in constant contact with international, national, regional and local equine-related publications. We develop new story ideas, research editorial calendars and seek out publicity opportunities in the trade and consumer media.

Sales Collateral

If you want to put a printed message in the hands of your target audience, we can provide full service assistance. We'll help you prepare professional brochures, catalogs and sales materials to sell your products and/or services. The fact is, sales collateral can make or break your products or services. We can develop hard-hitting, image-building materials that make an impression; and we can even make their content Web compatible.

Event Management

This is a broad and diverse category and over the years we have been involved in every aspect. We can do it all, from designing a display booth to managing events. Conferences, seminars, workshops, focus groups, annual meetings, corporate receptions, pre- and post-event services—if you can conceive it, we can make it happen.

Advertising

Companies often spend thousands of dollars running ineffective or just plain bad ads. Compared to the cost of placing an ad, the expense associated with creating a professional ad is a bargain. If your marketing plan points to advertising as your best medium, we have you covered. We can conceive it, design it, negotiate it, buy it, place it, pre- and post- analyze it.

• Print: Black and white, two-color or four-color. From a 1/6 page to multi-page inserts.
• Broadcast: From a simple radio spot to a complicated TV commercial, we can get it done for you.
• Internet: Internet advertising buttons, banners and content sponsorship are all valuable tools in the world of cyberspace promotion.

Publishing

Need to reach a targeted audience on a repeated and regular basis? Why not create an internal or external company newsletter for your employees, suppliers, customers and potential customers? We can do it for you in printed form, by fax and/or by e-mail.

Database Marketing/Direct Mail

We value this medium for its measurability, flexibility and targetability. ERI maintains one of the most comprehensive databases in the equine industry. Using your databases or ours, we can create a direct mail campaign for your target market, produce it, mail it, handle the responses and track the results. Whether you need to reach the press, your dealers or your customers, we can handle it all or any individual aspect of the direct mail process.

Media Relations/Press Releases

If you are uncertain about how to write a press release or create an attention-getting press kit, or if you simply don't have the time, let our professionals prepare these important materials for you. Need a Video News Release? We can script it, shoot it, edit it and distribute it for you. We can also help in the important areas of news management, interview preparation and feature story publicity.

Phone/Targeted Publicity Campaigns

If you're looking for publicity in regional, national or international equine-related magazines, specialty publications or any other type of horse-related media, one of the best ways to assure coverage is through highly targeted phone and personal contact campaigns.

New Product Development/Product Introduction

It's been said that you don't get a second chance to make a first impression. This applies just as aptly to products as it does to people. We can help you launch a new product or product line so that it makes a favorable first impression. If you are new to the equestrian market, we can help position both your company and products so that horsepeople are receptive and responsive.

Market Research

It makes us smarter and our work more strategic. For primary research we commission focus groups, surveys, tracking studies or a combination of quantitative and qualitative analyses.

Internet Communications

Whether you are starting from scratch or want to update an existing Web site, we can help you develop a content-rich presence on the Internet—from the conception and design stages to writing the copy. We can also help you develop a plan to promote your Web site to those who should see it.

Marketing Partnerships/Sponsorships

We can conceive, create and initiate marketing partnerships to extend our clients' budget reach and impact. Co-op advertising and sponsorship are only two examples of this powerful concept. Other powerful tools include barter agreements and endorsement contracts, as well as event and organization sponsorships.

Branding

Virtually every successful company and product has an identifiable brand character. It is our job to be the custodian of the brand. To help clients use and extend their brand personality—and if necessary, modify it to appeal to market or consumer shifts.

Corporate Identity

In addition to branding, every business of every size needs a corporate identity. Your logo needs to portray your message while projecting your corporate image. Your stationary needs to be professional and appropriate for the nature of your business. Your business card will be one of the least expensive, most powerful tools you can use to market yourself and your company. We can help you make a favorable impression with a corporate identity that is carried throughout all of your marketing efforts.

Promotion

Branding and corporate identity are critical but promotion is a necessity. When manufacturers must sell product, when retailers must move inventory and when service providers must sell their services, that calls for promotion. Our skill is keeping the brand and corporate identity part of the promotion—and in creating fresh and memorable promotions that get results.

International Marketing

We have the resources to do market studies, translations, distribute materials, and buy media for the countries our clients do business in. Some of us have spent considerable time abroad and are bilingual. Computers, e-mail, faxes, delivery services, the Internet, and our relationships abroad give us truly global capabilities.

Existing Customers

Your best customers are your existing customers. So why do most companies spend 90% of their marketing dollars on the conquest of new customers and just 10% on current customers? We encourage our clients to communicate with and reward their customers—for example, with frequent buyer programs, VIP customer days, or a customer newsletter.

Your Employees

No marketing effort is as powerful a communicator—positive or negative—as your own employees. Every marketing campaign should start with your internal audience. They need to be informed; they may also need to be swayed and energized. They should be your walking, talking, marketing ambassadors. We will help you make sure they understand your marketing strategy.

Other Mediums:

We are ready and able to help with the other mediums that can carry our clients' messages: videos, slide shows, annual reports, annual meetings, sales meetings, think tanks, training programs, promotional items, product packaging, labels, hang-tags, counter-toppers, point-of-purchase displays, coupons, CD-ROMs, etc.

If you have a project in mind but don't see it profiled in our list of services, please call and discuss it with us. Chances are we can help you. And if not, we'll be happy to put you in touch with someone who can.